While the sneakers might be the stars of Sneakerness Milan, it’s the photographers who capture the magic, and Gino Gold is one of the best in the game. Known for his dynamic, high-energy shots that bring sneaker culture to life, Gino’s lens is like a portal into the heart of the scene. We sat down with the man behind the camera to talk about his creative process, his favorite moments, and what it takes to snap that perfect shot.
“I always aim to capture the vibe of the event,” Gino shared. “It’s not just about the sneakers—it’s about the people, the culture, the energy in the room. When someone looks at my photos, I want them to feel like they were there.”
Gino’s unique style blends vibrant colors, sharp angles, and candid moments. “I love shooting on the fly,” he explained. “You get the most authentic moments when people aren’t posing. It’s raw, it’s real, and that’s what sneaker culture is all about.”
When asked about his favorite shoot at Sneakerness, Gino didn’t hesitate. “Honestly, the custom Monster x AF1s by Manpxwerr were wild to shoot. Those kicks are like artwork, and capturing their detail while showing how people interact with them was a challenge I loved.”
As Sneakerness Milan continues, Gino’s work is already flooding social media, capturing the essence of the event and solidifying his reputation as the go-to photographer for the sneaker world. “I live for moments like these,” he smiled. “Sneakers are more than just shoes—they’re a lifestyle, and I’m here to document it all.”