Urban Syndicate
Gully Labs

Handcrafted Excellence: The Art of Sneaker Making at Gully Labs

Gully Labs is redefining sneaker craftsmanship through a commitment to handcrafted excellence, blending traditional Indian artistry with modern sneaker aesthetics. Each pair of Gully Labs sneakers is meticulously hand-lasted by skilled artisans in New Delhi, using nearly 95% locally sourced materials. This approach not only supports local craftsmanship but also ensures that every sneaker is a unique product of detailed workmanship. Techniques like Kantha stitching—a traditional embroidery style from India—are skillfully integrated into the designs, showcasing the rich textile heritage of the country. The result is a line of sneakers that stand out not just for their style, but for the cultural and artisanal story behind each stitch​.

The brand’s focus on handcrafted production allows for greater attention to detail and personalization, making each pair feel like a bespoke creation. Gully Labs intentionally avoids mass production methods, favoring small-batch releases that honor the manual skills of their artisans. This dedication to craftsmanship is not just about creating a premium product—it’s about preserving and elevating the traditional skills that define India’s rich artistic landscape. For sneaker enthusiasts, Gully Labs offers more than just footwear; it offers a piece of Indian heritage with every pair, merging the past with the present in a way that few brands can achieve​.

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